...With this project we tried to move packaging from the level of the imago to the level of content. In this sense the act of opening to reach the content means the object loses its value. What remain is a fetish object and an unreachable content: a clock that is always indicating an invariable time, that lives beyond reality, in a sort of metaphysic space.

The final object we designed, is also a representation of the infinite boxes that accompany an object during its journey from the production country to our stores, a representation of how transforming the packaging into something valuable we need another box to protect the last one, that protects the other, that protects yet another and so on. On the material level we worked with OSB, a type of wood with a short lifespan, which is used only in cheap applications: We tried to emphasize its aesthetic in order to transform it into a precious material. Adding some laser-cut designed shapes of veneer wood (the one used for inlay) on the last layer we modified the aesthetic of the material, creating an unexpected new texture, without changing the actual industrial production process.

 

Clock inlays is part of the “Hidden Collection” for Droog Design, exclusively presented at:

Secret Natures - Droog New York

76 Greene Street (between Spring and Broome),