“Parijs”. The “pallet box”
...a box that protect a box....
...that protect another one...
...the neverending box...
...an immutable time...
“Parijs”. Manifesto
...On a conceptual level packaging represents the “imago” of the object, the surface, the representation, and so what we are really looking when we buy something: our desire is to posses the image not the real object.
With this project we moved packaging from the level of the “imago” to the level of content.
In this sense the act of opening to reach the content lose its value and it remains as a fetish object and an unreachable content: a clock that is always indicating an invariable time, that lives out of time and reality, in a sort of metaphysic space.
The title of the project "parijs" refers to the original name of the clock: an object not specifically created for V&D, that probably you will find in different shops, at different prices, with different names. Our project is thought to be produced since we will be able to find the "Paris" clock in the market.
