Clock inlays

Client:Droog Design

INTRUDING ON THE STANDARD PRODUCTION METHOD, FORMAFANTASMA INTRODUCES UNEXPECTED MEANING AND CRAFT INTO A MASS PRODUCED GOOD.

INTRICATELY SHAPED INLAYS ARE INCORPORATED INTO CHIP BOARD—TRANSFORMING THE MATERIAL FROM UNDER- TO UPPERLAYMENT™.

AN INEXPENSIVE DEPARTMENT STORE CLOCK IS PRECIOUSLY PACKED IN CHIP BOARD WITH INTEGRATED INLAYS OF CLOCK PART SHAPES. IT IS AN UNUSUAL REVERSAL OF VALUE: THE PACKAGING BECOMES MORE PRECIOUS THAN THE MASS PRODUCED OBJECT IT CONTAINS.

“On a conceptual level packaging represents the imago of the object, the surface, and the representation. So, what we are really looking for when we buy something: our desire IS to posses the image instead of the real object”

tools inlays

Client:Droog Design

In the middle of the table a box is preserved under the surface.

Raising the box its inlayed décor is set against the industrial assemblage of OSB wood.

An element of craft is introduced by integrating carefully cut inlays in the shape of the tools used to make the furniture piece, amongst the randomly broken chips of chipboard.

The material, changed from cheap to valuable by refining the new surface with grey transparent resin, reveals its nature by opening the box filled with saw dust.