We have grown accustomed to perceiving objects like invisible presences without history, information, manufacture and physical consistence.

Everything is designed to be easily accepted in our lives and at the same time easily destroyed.

In this context lightness seems to be the only one value.

“SET IN CONCRETE”  IS  an ode to heaviness, an ode to the physical consistency of the things that surround us.

The identity of the objects MUST be amplified instead of being simplified.

we need to raise AGAIN THE DAILY OBJECTS ON a pedestal, to notice THEM again, respect THEM and perceive THEIR physical presence.

The logo on the plinth refers to and highlights the manual action of creating the objects.

SET IN CONCRETE IS IS THE RESULT OF A COMMISON BY DROOG DESIGN TO STUDIO FORMAFANTASMA FOR THE EXHIBITION ABOUT SUSTAINABILITY “A TOUCH OF GREEN”.

SET IN CONCRETE IS CONCIVED AS A STATEMENT ON DURABILITY AND IMPERMANENCE.

“SET IN CONCRETE” IS COMPOSED BY A CONCRETE PEDESTAL OF 300 KG, A TEAPOT, TWO CUPS AND FOUR PLATES OUT OF PRODUCTION OF THE ROYAL MAASTRICHT SPHINX COMPANY ALL TRAPPED IN CONCRETE PEDESTALS.

THE ROYAL MAASTRICHT SPHINX WAS ONE OF THE MOST IMPORTANT DUTCH MODERNISED EARTHENWARE FACTORY. IN 1969, AFTER MORE THAN 130 YEARS, THE PRODUCTION OF HOUSEHOLD EARTHENWARE CAME TO AN END.

CLIENT: DROOG DESIGN

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