Client: Droog Design

Year: 2008

We have grown accustomed to perceiving objects like invisible presences without history, information, manufacture and physical consistence.

Everything is designed to be easily accepted in our lives and at the same time easily destroyed.

In this context lightness seems to be the only one value.

‘Set in Concrete’  is an ode to heaviness, an ode to the physical consistency of the things that surround us.

The identity of the objects must be amplified instead of being simplified.

We need to raise again the daily objects on a pedestal, to notice them again, respect them and perceive their physical presence.

The logo on the plinth refers to and highlights the manual action of creating the objects.

‘Set in Concrete’ is the result of a commission by Droog for the exhibition about sustainability “A touch of green”.